BEAUTIFULLY
UNEXPECTED

A self-initiated communication concept celebrating the unexpected encounters that make GUBI distinctive.

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A self-initiated concept by JDR Studio. Not commissioned by Gubi.

THE OPPORTUNITY

GUBI has never belonged to just one era. Its collection brings rediscovered icons, established masters and new creative voices into the present.

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The opportunity is to position GUBI as a cultural world where different eras, ideas and personalities meet.

THE IDEA

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A communication platform built around unexpected encounters.

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Past meets present.
Classic meets contemporary.
Elegance meets eccentricity.​

Different worlds. Beautifully unexpected.