ABOUT ME

As a Senior Art Director and Creative Lead, I’ve had the chance to shape and bring to life a range of impactful campaigns for both national and international clients.

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I enjoy being involved from the very beginning digging into insights, shaping ideas, and guiding them all the way through to final execution. For me, it’s about creating work that not only looks strong, but actually resonates and works across platforms.

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I’ve been exploring how AI can become a natural part of that process. Not just as a tool, but as a creative partner that helps me think faster, test more directions, and push ideas into new territories. It’s opened up a more fluid and curious way of working, where experimentation plays a bigger role and where the line between concept and execution feels more dynamic.

At the core, I’m driven by ideas and by finding new ways to bring them to life