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SELF-INITIATED CONCEPT
Client Vipp
Every Chair Carries
a Sense of Place
A communication concept connecting each Vipp Swivel Chair edition to the landscape, material and personality that shaped it.
Role
Concept · Creative direction · AI visualisation
The Opportunity
Vipp’s Swivel Chair editions are shaped by distinctive places and materials. The opportunity was to make those origins visible.
The Idea
Landscape sets the atmosphere.
Material shapes the character.
Personality brings it to life.
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