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SELF-INITIATED CONCEPT
Client Gubi
Beautifully Unexpected
A communication concept celebrating the unexpected encounters that make GUBI distinctive.
Role
Concept · Creative direction · AI visualisation
The Opportunity
GUBI’s collection brings rediscovered icons, established masters and new creative voices into the present.
The opportunity was to create a cultural world where different eras, ideas and personalities meet.
The Idea
A communication platform built around unexpected encounters.
Past meets present.
Classic meets contemporary.
Elegance meets eccentricity.
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