Engage in life
like never before

A global launch campaign introducing hearing aids that understand and respond to each user’s listening needs.

Role

Concept · Creative direction

The Opportunity

Traditional hearing aids respond to the sound environment but not the person. The opportunity was to turn advanced sensor technology into a simple human story about personalised support and fuller participation in life.

About

Oticon Intent is the world’s first hearing aid with user-intent sensors. Its 4D Sensor technology uses movement, conversation activity and the sound environment to adapt support to each user’s changing listening needs.