SELF-INITIATED CONCEPT
EVERY CHAIR CARRIES
A SENSE OF PLACE.
A self-initiated communication concept connecting each Vipp Swivel Chair edition to the landscape, material and personality that inspired it.
A self-initiated concept by JDR Studio. Not commissioned by Vipp.
THE OPPORTUNITY
From the guesthouse editions created for Lagrasse and Montafon Haus to Curly’s Australian sheepskin, Vipp’s Swivel Chair collection translates distinctive places and materials into design.
The opportunity is to make those origins visible and turn every edition into a cultural portrait of landscape, material and personality.
THE IDEA
A communication platform connecting each
Swivel Chair edition to the place that shaped it.
Landscape sets the atmosphere.
Material shapes the character.
Personality brings it to life.
Different places. Unmistakably Vipp.
